Preference Vivids
Be BOLD, choose bold colours.
The Preference Vivids range By L'oreal Paris is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects.*
Made for all hair types. The formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
*Instrumental test
**if the shine protect conditioner is applied weekly).
Made in Belgium